Are you interested in selling on Lazada? Well, Lazada is the most profit-making marketplace in Southeast Asia. Every online seller is obsessed with expanding their business to a wide market reach. For their benefit, Lazada can be a lucrative solution.
Not only individuals or small businesses, but even large companies are also equally invested in selling on Lazada. If you are still figuring out how to become a Lazada seller and how to handle Lazada stores, then we would say you have come to the right place.
We will tell you the step-by-step process of becoming a seller on Lazada and tips to be a successful Lazada seller. Stay with us.
What is Lazada?
Lazada is a leading eCommerce platform in Southeast Asia. It is a well-known Business-to-Business(B2B) and Business-to-Customer(B2C) eCommerce platform. Lazada was founded in 2012 by Rocket Internet.
It serves as an online marketplace where consumers can purchase products directly from the platform or through third-party sellers. Lazada also offers services like fast shipping, secure payment options, and customer protection policies, aiming to provide a seamless online shopping experience.
It operates in several countries in Southeast Asia and has several individual site names.
- Vietnam – Lazada.vn
- Singapore – Lazada.sg
- Malaysia – Lazada.com.my
- Thailand – Lazada.co.th
- Philippines – Lazada.com.ph
- Indonesia – Lazada.co.id
Want to know more about the eCommerce revolution of Southeast Asia? Tap here: The Role of Technology in South Asia’s E-commerce Boom
How Does Lazada Benefit Cross-Border Sellers?
Lazada is designed to make it easy for eCommerce businesses from China, Hong Kong, the US, and Europe to sell in Southeast Asia. Just like Amazon and Shopify, Lazada is leading the eCommerce market for cross-border sellers.
A key advantage is Lazada’s international fulfillment center in Hong Kong, where sellers can ship products in bulk, and Lazada takes care of the rest. From shipping to handling returns and lost items, Lazada manages the entire logistics process.
Sellers can also manage multiple Lazada stores across different countries from a single account. Simply log in to the Lazada Seller Center, and you can easily switch between stores in various regions.
Also, Lazada can integrate with a centralized inventory management system which can benefit Lazada sellers to manage multiple stores in one place.
How to Become a Seller on Lazada?
Lazada offers unmatched access to a huge, diverse audience across Southeast Asia. With over 80 million active users, it’s one of the top online marketplaces in the region.
That’s why the advantage of becoming a Lazada seller is boundless. Here we break the crucial part about how you can become a Lazada seller.
- Choose a Niche
Focusing on a niche is key to succeeding on Lazada. A niche allows you to target a specific audience, making marketing more effective. By researching about competitors, you can find gaps in the market with less competition, improving your chances of success.
- Get a Business License
If you want to register as a business identity, you must need a business license. But if you are an individual or a small seller, the requirements may vary depending on the country you’re operating in.
- Create a Lazada Seller Account
- Go to the Lazada Seller Center website and click on “Become a Seller.”
- Choose what type of account you want to open: Lazada Seller, LazMall Seller, LazGlobal Seller (cross-border seller).
- Submit your information such as email, phone number, and other basic details to verify and validate your account.
- Submit Business Information
If you are a cross-border seller, then you have to submit your business information and documents including company registration and identification documents etc.
- Complete Your Profile
Congratulations! You are now officially a seller on Lazada after the verification. After signing up for your account, complete your Lazada profile by completing the store settings(filling store’s information and categorization).
- Set Up Your Store
Decorate your store for your customers by uploading product listings. Also, you can include product descriptions, and product pictures, adding pricing and shipping options. You can customize your store as per your choice with the help of Lazada’s optimization tools.
- Start Your Selling Journey
Once your products are live, you can begin selling. Lazada will notify you when you receive an order, and you can track sales, shipments, and customer feedback through the Seller Center.
- Link Your Bank Account
We are now at the last stage! It’s time to connect your bank account to your Lazada store. To collect your payment after a successful product sale, you will need a bank account. You have to submit your bank information, and after verification, you can make successful payments.
Lazada Selling Fees
You might now wonder about the fees on Lazada! Okay, don’t panic we will spill each detail to ease your Lazada journey.
Lazada charges some common fees depending on the type of seller. These fees are worth it as you get amazing sales and service on Lazada. Here are some necessary fees:
- Commission fee: Lazada’s percentage range for Local sellers is 1% to 4% and for cross-border sellers is 5% to 8%.
- Transaction fee: Lazada charges a transaction fee of 2% or 3% for the digital payment method.
- Shipping fee: Shipping fee varies depending on shipping location and product size.
Lazada also charges some other fees like promotional fees, product return fees, warehouse fees, fulfillment(FBL) fees, etc.
How to Become a Successful Seller on Lazada?
To become a successful Lazada seller, you should follow some steps. We ensure these steps can help you to increase sales. Take these steps as the best tips to win the Lazada marketplace. Take a look below.
- Know your competitor: Before starting, you must complete the research of your competitor, understand the tactics, and take the necessary steps to stay ahead in the race.
- Do a proper product listing: A well-written product listing can make higher your Lazada sales. So, do it by putting high-quality images and well-written product descriptions and setting competitive pricing.
- Inventory tracking: By tracking your inventory you can reduce overstocking and understocking to prevent business loss. To track your inventory properly, you can use multichannel inventory management software.
- Diverse product range: Expand your product range with different product types, sizes, colors and etc. It will attract your customer’s attention to visit your store again and again.
- Invent in digital marketing: Apply digital marketing tactics including multichannel media marketing to grow your business. You can try paid ads, email marketing, and social media marketing to promote your store and product.
- Lazada’s marketing tool: Use Lazada’s marketing events such as 11.11 and 12.12 to boost your products. Plus, you can use Lazada’s advertising options tool.
- Customer care: Ensure the best customer service with fast response, order fulfillment, and customer reviews. Remember, customers are everything.
Keep the upper tips in your mind and apply them while selling on Lazada and wait for the boundless sales.
Avoid Common Mistake
eCommerce marketing on Lazada is quite easy and simple. To succeed in Lazada flawlessly you should be aware of some common mistakes a seller makes.
Never ignore customer reviews and order fulfillment to have smooth communications. Also, don’t neglect promotional events, and more importantly, avoid Lazada’s product listing violation.
Lazada doesn’t allow some products on their site such as weapons, vulgar images, harmful or pirated products, etc. If you don’t follow the violation instructions, you can get penalties from Lazada.
What are The Benefits of Using Lazada?
Lazada offers unlimited advantages for sellers and businesses. We listed some key benefits, take a look and be sure why you should convert your business to Lazada.
- Wide Market Reach: With Lazada you can access Southeast Asia’s largest eCommerce marketplace. As a Lazada seller, you can expand your business with millions of potential customers.
- Logistics Support: Lazada offers Lazada Global Shipping (LGS) and Fulfillment by Lazada (FBL) services to handle warehousing, packaging, shipping, and returns. It helps the seller to build a quick and reliable delivery system.
- Multiple Payment Option: Lazada allows a variety of payment methods, including credit cards, bank transfers, and e-wallets, ensuring a smooth transaction experience for customers and sellers.
- Secure Transaction: All transactions are safe and secure for both seller and customer. Lazada’s integrated payment systems ensure a safe transaction.
- Easy Store Management: Lazada’s integration with several platforms including inventory system integration, offers an automated process of inventory tracking, order fulfillment, and shipping benefits to the seller.
- Lazada Tools: Lazada’s various support and tools including Lazada University(Lazada support team), and promotional events, offer countless benefits to the seller.
- Responsive UI: Lazada has the most responsive user interface, supporting all kinds of devices such as mobile phones, websites, etc.
Start Your Lazada Journey with Fullstro
We have told you every detail, and strategy to become a successful Lazada seller and tips to increase sales growth. If there is anything missed out, that could be a perfect multichannel inventory management system.
To your best solution, FullStro is the perfect inventory system for Lazada users. With FullStro, you can track inventory, complete order fulfillment, manage shipping, invoices, product barcoding, and FullStro offers many other features to do every task for the seller.
FullStro’s integration with Lazada is a clever choice for a Lazada seller. Just buy a subscription to FullStro and start your online selling journey without any hassle.
To learn more about FullStro visit here: Unveiling the Power of FullStro.
Conclusion
Lazada is designed to benefit both Lazada sellers and customers. Customers can easily shop for their wanted products from any device on Lazada’s handy website or apps. As well as, sellers can also get a huge profit with Lazada’s sales and marketing metrics and inventory system integration.
We are confident that by following our guide, you’re well on your way to becoming a successful Lazada seller. So, what are you waiting for? Sign up today and take your first step towards eCommerce success!
