If you are an eCommerce seller, then you might know about Shopee! Shopee is booming across Southeast Asia, and it’s no surprise that more sellers are hopping on board. But selling on Shopee isn’t just about listing products and waiting for orders. Many sellers unknowingly make mistakes that cost them sales, ratings, and even store visibility.
Let’s dive into the top 10 common mistakes Shopee sellers make and how you can fix them fast.
What is Shopee?
Shopee is a popular online marketplace in Southeast Asia and Taiwan. In Shopee you can have a wide variety of products across multiple categories. It provides a user-friendly platform for sellers to reach millions of potential customers.
Think of it as Southeast Asia’s version of Amazon but it’s fast-growing and mobile-first place for both online sellers and customers.
Learn how to streamline your fulfillment process in this guide: How to Fulfill Orders on Shopify
What is Shopee Order Fulfilment?
Well, every marketplace or eCommerce platform need a order fulfillment system. Likewise for Shopee. Order fulfillment on Shopee involves everything from receiving an order, processing it, packing the product, and shipping it to the custome.
Shopee’s performance-based system rewards efficient sellers, so slow or inaccurate fulfillment can hurt your store.
Why Do You Need an Order Fulfillment Tool for Shopee?
Manual order processing can lead to mistakes, especially when orders start piling up. That’s where automation tools come in. A good order fulfillment tool helps you:
- Sync inventory across channels
- Avoid overselling or stockouts
- Ship faster and more accurately
- Save time and reduce human error
This is where automated solutions like FullStro that can streamline Shoppe operations and boost work efficiency.
Common Mistakes of Shopee Sellers & Their Solutions
1. Poor Product Images
Mistake: Using low-quality or unclear photos.
Impact: Shoppers don’t trust your product and may scroll past it.
Fix:
- Use clear, high-resolution images with good lighting.
- Show the product from different angles.
- Use clean backgrounds and edit photos using tools like Canva—just don’t make them misleading.
2. Weak Product Descriptions
Mistake: Writing short, vague, or missing product details.
Impact: Customers get confused and may not buy.
Fix:
- Add key info like size, material, color, and how the product helps.
- Use relevant keywords to improve search visibility.
- Use bullet points to make it easy to read.
3. Poor Inventory Management
Mistake: Not updating your stock or running out of stocks unexpectedly.
Impact: Leads to canceled orders and bad reviews.
Fix:
- Use Shopee’s inventory tools or third-party apps to keep stock synced.
- Set up alerts for low-stock items.
- Track sales trends and plan ahead.
4. Not Using Shopee’s Ads and Promotions
Mistake: Ignoring Shopee Ads, Shopee Live, and other marketing tools.
Impact: Your products won’t reach many customers.
Fix:
- Use Shopee Ads with targeted keywords.
- Try Shopee Live to show products and answer questions.
- Offer discounts, bundles, or flash sales to grab attention.
Learn how promotions increase sales: FullStro November 2024 Highlights: Features & Campaign Success
5. Slow or Rude Customer Service
Mistake: Taking too long to reply or being unhelpful.
Impact: Leads to low ratings and lost customers.
Fix:
- Reply within an hour if possible.
- Be polite, helpful, and professional.
- Solve problems quickly and fairly.
6. Wrong Pricing Strategy
Mistake: Pricing too high or too low without research.
Impact: High prices push customers away, while low prices hurt profits.
Fix:
- Check competitor pricing regularly.
- Use Shopee tools or dynamic pricing apps to stay competitive.
- Offer discounts during campaigns while keeping profit in mind.
7. Breaking Shopee’s Rules
Mistake: Selling banned items or asking buyers to pay outside Shopee.
Impact: Your store could get penalized or banned.
Fix:
- Read Shopee’s seller guidelines carefully.
- Keep all transactions on the Shopee platform.
- Regularly review your listings to stay compliant.
8. Skipping Shopee Campaigns
Mistake: Not preparing for big sales like 11.11 or 12.12.
Impact: You miss out on huge sales opportunities.
Fix:
- Get ready early—plan inventory and deals 1–2 months ahead.
- Nominate products to be part of Shopee campaigns.
- Offer bundles, vouchers, and flash sales to attract more buyers.
9. Not Using Data to Make Decisions
Mistake: Ignoring sales reports, inventory forecasting, product performance, or customer behavior.
Impact: You miss chances to improve and grow.
Fix:
- Check Shopee analytics to see what’s working.
- Focus on your best-selling products.
- Use customer reviews and competitor analysis to improve listings.
10. Relying Only on Shopee
Mistake: Not promoting your store outside Shopee.
Impact: You become too dependent on one platform and limit growth.
Fix:
- Explore multichannel selling and promote your store on Facebook, Instagram, or TikTok.
- Build an email list to reach buyers directly.
- Create a simple website or blog to grow your brand.
Tips for Better Shopee Management
Now you know about the mistake that you should avoid. Also, I collected some best tips for you to manage your Shopee store more effectively. Remember these and start applying for enormous sales.
- Keep your product listings fresh and up-to-date
- Join Shopee seller training webinars
- Monitor analytics to understand what’s working
- Use automation where possible to save time and reduce errors
- Always put customer service first
If you confuse about which automation tool you should choose, then you can pick a multichannel eCommerce business automation system. Not you store management, it could serve you in multiple ways with multiple features. Let’s talk more!
Start Your Shoppe Journey with FullStro
Managing your Shopee store shouldn’t feel overwhelming. FullStro is your all-in-one solution for inventory and order management—designed to simplify your workflow and supercharge your growth.
With FullStro, you can:
- Automate fulfillment to save time and reduce mistakes
- Sync inventory across multiple platforms in real-time
- Track performance with smart analytics
- Fulfill orders faster and boost customer satisfaction
And what’s no more. Whether you’re growing bigger or just getting started, FullStro assist you every way to stay organized, efficient, and ready to grow.
Without the stress!
It’s Wrap Up
So, whats our say now! Selling on Shopee is full of opportunities but only if you avoid common pitfalls. From keeping your listings sharp to streamlining your fulfillment process, every step matters. Make smart moves, fix mistakes, and don’t forget to automate where it counts!
Also read our another guide on common Shopify fulfillment problems and how to fix them.
