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How To Offer Free Shipping On Woocommerce With Printful Fulfillment

By fullstro
Updated On 06 Aug, 2023
How To Offer Free Shipping On Woocommerce With Printful Fulfillment

Printful Fulfillment is a popular print-on-demand dropshipping service that seamlessly integrates with WooCommerce, one of the leading e-commerce platforms. With Printful, online store owners can sell custom-designed products without worrying about inventory or shipping. Printful offers an extensive range of products, including apparel, accessories, home goods, and more. When a customer places an order on your WooCommerce store, Printful takes care of printing, packing, and shipping the product directly to the customer on your behalf.

Importance of Offering Free Shipping

In the competitive world of e-commerce, offering free shipping has become a significant factor in influencing customer purchasing decisions. Customers are more likely to make a purchase when they see that shipping is offered at no additional cost. Free shipping not only attracts potential buyers but also helps increase conversion rates, reduce cart abandonment, and boost overall customer satisfaction.

Moreover, in recent years, many major e-commerce platforms and marketplaces have started prioritizing stores that offer free shipping, making it a crucial element for online store owners to remain competitive and visible in the market.

The purpose of this guide is to walk you through the process of setting up free shipping on your WooCommerce store using Printful Fulfillment. We will provide step-by-step instructions, along with useful tips and best practices to ensure a seamless integration between WooCommerce and Printful. By the end of this guide, you will be equipped with the knowledge and tools needed to offer free shipping to your customers, enhancing their shopping experience and potentially increasing your store’s revenue.

So, let’s dive into the world of free shipping and learn how to leverage Printful Fulfillment to take your WooCommerce store to new heights!

Setting up WooCommerce Store

A. Installing and Configuring WooCommerce Plugin

  1. To begin, ensure that you have WordPress installed on your website. If not, you can easily set up a WordPress website through your hosting provider’s control panel.
  2. Once WordPress is up and running, navigate to the “Plugins” section in the WordPress dashboard and click on “Add New.”
  3. In the search bar, type “WooCommerce” and click on the “Install Now” button next to the official WooCommerce plugin.
  4. After installation, click on the “Activate” button to activate the WooCommerce plugin on your website.
  5. You will be guided through a quick setup wizard that helps you configure the basic settings for your online store. Follow the prompts to set up your store’s location, currency, payment methods, and shipping options. While setting up shipping, you can choose “Free Shipping” as one of your shipping methods. We’ll configure this further in the subsequent steps.

B. Choosing Printful as the Fulfillment Partner

  1. Go to the Printful website (www.printful.com) and sign up for an account if you haven’t already. It’s free to create an account.
  2. Once you’re logged in, click on the “Create” button to start adding products to your store. You can choose from a wide range of products, including t-shirts, hoodies, mugs, and more.
  3. Design your products using Printful’s design tools or upload your custom designs. You can preview how the products will look with your designs before adding them to your WooCommerce store.
  4. Set your desired pricing for each product, keeping in mind both production costs and your desired profit margin.

C. Linking Printful and WooCommerce Accounts

  1. In your Printful dashboard, click on the “Stores” tab and then select “Add New Store.”
  2. Choose “WooCommerce” as your store platform.
  3. Follow the instructions to install the Printful plugin on your WooCommerce store. You can do this by searching for “Printful” in the WordPress plugin directory and installing the official Printful plugin.
  4. Once the Printful plugin is installed and activated, you will be prompted to connect your Printful account to your WooCommerce store. Click on the provided link and follow the steps to complete the integration.
  5. After the integration is successful, Printful will automatically sync your products and their variants to your WooCommerce store. This means that when a customer places an order on your store, Printful will be notified and begin the fulfillment process.

Now, with WooCommerce and Printful linked, you’re ready to offer free shipping to your customers using Printful Fulfillment. In the next section, we’ll guide you through the process of setting up free shipping for your products in WooCommerce using Printful as your fulfillment partner.

Understanding Free Shipping Options

A. Different Free Shipping Strategies

When offering free shipping on your WooCommerce store with Printful Fulfillment, there are several strategies you can consider implementing. Each strategy has its own benefits and considerations:

  1. Free Shipping on All Orders: This straightforward approach offers free shipping on all orders, regardless of the order value. It simplifies the shopping experience for customers and can be an effective way to attract potential buyers.
  2. Free Shipping on Orders Above a Certain Amount: With this strategy, you set a minimum order value, and free shipping is only available to customers who reach or exceed that threshold. This can encourage customers to add more items to their carts to qualify for free shipping, potentially increasing the average order value.
  3. Free Shipping on Select Products: Another option is to offer free shipping on specific products or product categories. This strategy can help you promote certain products or incentivize customers to purchase from particular collections.

B. Pros and Cons of Offering Free Shipping


  • Increased Sales: Offering free shipping can lead to higher conversion rates and encourage customers to complete their purchases, ultimately boosting sales.
  • Customer Satisfaction: Free shipping is a customer-friendly option that enhances the shopping experience and can lead to positive reviews and repeat business.
  • Competitive Advantage: In a crowded e-commerce market, free shipping can differentiate your store from competitors and attract more potential buyers.


  • Cost Considerations: Providing free shipping means absorbing shipping costs yourself. This could impact your profit margins, especially if you’re selling low-cost items with narrow margins.
  • Minimum Order Thresholds: If you choose the strategy of free shipping above a certain order value, customers might be hesitant to make smaller purchases, leading to potential cart abandonment.
  • International Shipping: Offering free international shipping can be particularly expensive and might not be feasible for all products and regions.

C. Calculating Shipping Costs and Margins

Before implementing free shipping, it’s crucial to calculate your shipping costs accurately and consider your profit margins. Here’s how you can do it:

  1. Determine Shipping Costs: Understand the shipping rates charged by Printful for each product and destination. Factor in any handling or packaging costs to get an accurate shipping cost per order.
  2. Set Profit Margins: Decide on the profit margin you want to achieve for each product. Consider not just the product’s cost and shipping but also other expenses like marketing, transaction fees, and overhead.
  3. Analyze Shipping Zones: Take into account the different shipping zones you plan to offer free shipping to, as international shipping costs can significantly vary.
  4. Choose the Right Strategy: Based on your shipping costs and profit margins, select the most suitable free shipping strategy that aligns with your business goals.

By understanding the various free shipping options and carefully analyzing your costs and margins, you can implement a successful free shipping strategy that enhances customer satisfaction and drives sales for your WooCommerce store powered by Printful Fulfillment.

Configuring Free Shipping on WooCommerce

A. Enabling Free Shipping in WooCommerce Settings

  1. To get started with configuring free shipping on your WooCommerce store, log in to your WordPress dashboard.
  2. Navigate to “WooCommerce” on the left-hand sidebar and click on “Settings.”
  3. In the “Settings” page, click on the “Shipping” tab at the top.
  4. Under the “Shipping Zones” section, you’ll find your default shipping zone. If you haven’t created any additional shipping zones, this is where you’ll set up free shipping.
  5. Click on the “Edit” link next to your default shipping zone to modify its settings.
  6. In the zone configuration, check the box that says “Enable the shipping method” under “Free Shipping.” This enables the free shipping method for your store.
  7. Save your changes by clicking on the “Save changes” button at the bottom of the page.

B. Setting Minimum Order Value for Free Shipping

  1. If you wish to set a minimum order value for customers to qualify for free shipping, WooCommerce provides an option for that.
  2. In the same shipping zone configuration as mentioned earlier, you’ll find an option labeled “Minimum order amount” under the “Free Shipping” section.
  3. Enter the minimum order value required for customers to be eligible for free shipping. For example, if you set it to $50, customers will need to have a cart value of $50 or more to get free shipping.
  4. Save your changes by clicking on the “Save changes” button.

C. Handling Free Shipping for Specific Products

  1. If you’ve chosen the strategy of offering free shipping only on select products or product categories, you can set this up in WooCommerce.
  2. Go to your WordPress dashboard and navigate to “Products” to manage your products.
  3. Edit the product for which you want to enable free shipping.
  4. In the product editing screen, scroll down to the “Product Data” section.
  5. Click on the “Shipping” tab, and you’ll find an option to override the default shipping cost with free shipping for that specific product.
  6. Check the box that says “Enable free shipping” for the product.
  7. Save the changes by clicking on the “Update” button for the product.
  8. Repeat the process for any other products you want to offer with free shipping.

By following these steps, you can easily configure free shipping on your WooCommerce store. Whether you choose to offer free shipping on all orders, set a minimum order value, or provide it for specific products, these settings will help enhance your customer’s shopping experience and drive sales. Once configured, the free shipping option will be visible to customers during the checkout process, encouraging them to complete their purchases with added satisfaction.

Integrating Printful Shipping Settings

A. Accessing Printful Shipping Settings

  1. To integrate Printful’s shipping settings with your WooCommerce store, log in to your Printful account.
  2. In your Printful dashboard, click on the “Stores” tab, and select your connected WooCommerce store from the list.
  3. Once you’re in your WooCommerce store’s settings, navigate to the “Shipping” section.
  4. Here, you’ll find all the necessary options to configure Printful’s shipping settings and sync them with your WooCommerce store.

B. Understanding Printful Shipping Zones and Rates

  1. Printful allows you to define specific shipping zones and rates to control how shipping costs are calculated based on the destination of your customers’ orders.
  2. Click on the “Shipping Zones” tab within the Printful settings for your WooCommerce store.
  3. By default, Printful creates a shipping zone for each country it supports. You can further customize these zones or create new ones as needed.
  4. Within each shipping zone, you can set up different shipping rates based on the order’s weight or price. For instance, you can define a flat rate or create tiered rates that vary depending on the order total.
  5. Ensure that your shipping rates in Printful are aligned with the free shipping settings you’ve configured in WooCommerce to avoid any discrepancies during the checkout process.

C. Configuring Free Shipping in Printful

  1. To offer free shipping on your WooCommerce store via Printful, you need to set up corresponding shipping rates in your Printful account.
  2. Access the “Shipping” section in Printful’s settings for your WooCommerce store.
  3. Create a new shipping rate or edit an existing one to provide free shipping within specific zones or on specific products.
  4. If you want to offer free shipping on all orders, create a shipping rate with a rate value of $0.00.
  5. For free shipping on orders above a certain amount, you can create a shipping rate with the desired rate value for that order threshold.
  6. To provide free shipping on specific products, set up the shipping rate accordingly, and ensure that the corresponding products in your Printful account are marked with the “Free Shipping” option.
  7. Once you’ve configured the free shipping rates in Printful, make sure to save your changes.

By integrating Printful’s shipping settings with your WooCommerce store and configuring free shipping options in both platforms, you create a seamless and consistent shopping experience for your customers. Printful will automatically apply the appropriate shipping rates during the checkout process on your WooCommerce store, ensuring that your customers enjoy the benefits of free shipping on qualifying orders.

Synchronizing Products with Printful

A. Selecting Products for Printful Fulfillment

  1. Before synchronizing products between Printful and WooCommerce, decide which products you want to offer for Printful fulfillment. As mentioned earlier, Printful offers a wide range of products, including apparel, accessories, and home goods.
  2. Choose products that align with your niche, target audience, and brand identity. Ensure that the selected products have high-quality designs or artwork to attract customers.
  3. Keep in mind the production and shipping times of each product to set accurate expectations for your customers.

B. Importing Products from Printful to WooCommerce

  1. In your Printful dashboard, go to the “Stores” tab and select your connected WooCommerce store.
  2. Click on the “Add product” button to start importing products from Printful to WooCommerce.
  3. Browse through Printful’s product catalog and choose the products you want to sell on your WooCommerce store.
  4. Customize the product details, such as color variants, sizes, and design options, as necessary. You can also set your desired pricing for each product.
  5. Ensure that the product titles, descriptions, and images are well-optimized for SEO and accurately represent the items you are selling.
  6. Save the product details in Printful, and the selected products will be automatically imported into your WooCommerce store.

C. Ensuring Proper Product Sync between Platforms

  • After importing products from Printful to WooCommerce, it’s essential to maintain proper synchronization between the two platforms.
  • Any changes you make to product details in Printful, such as pricing or design updates, should be reflected in your WooCommerce store as well. Printful will handle the fulfillment of these products, so maintaining consistency is crucial.
  • Regularly check for product inventory updates in both platforms to avoid selling out-of-stock items.
  • If you decide to discontinue certain products or variants, ensure that you remove them from both Printful and WooCommerce to prevent any issues with orders.
  • Keep an eye on any error notifications or sync issues between Printful and WooCommerce, and address them promptly to ensure smooth operations.

By carefully selecting products for Printful fulfillment, importing them into your WooCommerce store, and maintaining proper synchronization between the two platforms, you can offer a seamless shopping experience to your customers. With this integration, your customers will have access to a variety of high-quality products, all while benefiting from Printful’s reliable fulfillment services.

Testing Free Shipping Functionality

A. Placing Test Orders to Verify Free Shipping

  1. Once you have configured free shipping on your WooCommerce store with Printful Fulfillment, it is crucial to test the functionality to ensure that customers can successfully benefit from the offer.
  2. Start by placing test orders on your website, following the steps a typical customer would take during the checkout process.
  3. Verify that the free shipping option is displayed correctly on eligible products and that the minimum order value, if applicable, is accurately applied.
  4. Complete the checkout process using different shipping addresses and test scenarios to ensure that the free shipping option works as intended for all situations.

B. Checking Printful Fulfillment Integration

  1. After placing test orders on your WooCommerce store, verify that Printful receives the order information promptly.
  2. Log in to your Printful dashboard and navigate to the “Orders” section to confirm that the test orders appear in the Printful system.
  3. Check that all the relevant order details, such as product variants, shipping addresses, and order notes, are correctly synchronized between Printful and WooCommerce.
  4. Ensure that Printful’s shipping rates, including free shipping, are accurately applied to the test orders.

C. Addressing Issues and Error Handling

  1. During the testing process, carefully monitor for any issues or errors that may arise with the free shipping functionality.
  2. If any test orders encounter problems with free shipping not being applied correctly, investigate the root cause. Common issues may include incorrect settings in WooCommerce or Printful, product misconfigurations, or shipping zone discrepancies.
  3. Review any error notifications or sync issues between WooCommerce and Printful, and resolve them promptly to prevent potential customer confusion or dissatisfaction.
  4. In case of any technical challenges, reach out to the customer support teams of both WooCommerce and Printful for assistance and troubleshooting.
  5. Once any issues are identified and resolved, perform additional test orders to verify that the changes have resolved the problem.

By conducting thorough testing of the free shipping functionality and addressing any issues that may arise, you ensure a smooth and reliable shopping experience for your customers. Testing is a crucial step in ensuring that your WooCommerce store, in conjunction with Printful Fulfillment, operates seamlessly and delivers the promised free shipping benefits to your valued customers.

Promoting Free Shipping to Customers

A. Incorporating Free Shipping in Marketing Campaigns

  1. Make free shipping a central element of your marketing campaigns to attract potential customers and drive sales.
  2. Highlight the free shipping offer in your website banners, homepage sliders, and product pages to create immediate visibility.
  3. Design marketing materials that emphasize the benefits of free shipping, such as cost savings and enhanced shopping convenience.
  4. Utilize paid advertising campaigns on platforms like Google Ads and social media to target audiences actively seeking products with free shipping.

B. Creating Urgency with Limited-Time Free Shipping Offers

  1. Foster a sense of urgency and encourage prompt action by offering limited-time free shipping promotions.
  2. Use countdown timers or banners to convey the expiration of the free shipping offer, urging customers to complete their purchases before the offer ends.
  3. Offer free shipping during peak seasons, holidays, or special events to capitalize on increased consumer spending and boost customer engagement.
  4. Consider partnering with influencers or affiliates to spread the word about your time-limited free shipping deals and expand your reach.

C. Leveraging Social Media and Email Marketing

  1. Leverage the power of social media platforms to promote your free shipping offers to a broader audience.
  2. Create eye-catching graphics, videos, or carousel posts showcasing your products and the allure of free shipping.
  3. Engage with your audience by encouraging user-generated content related to free shipping, such as sharing unboxing videos or customer testimonials.
  4. Utilize email marketing to communicate your free shipping promotions to existing customers and subscribers.
  5. Segment your email list to target specific customer segments and personalize the messaging based on their previous purchasing behavior.
  6. Send out cart abandonment emails reminding customers about the free shipping offer to encourage them to complete their purchases.

By incorporating free shipping into your marketing campaigns, creating urgency with limited-time offers, and utilizing social media and email marketing effectively, you can effectively promote the value of free shipping to your customers. These marketing strategies will not only attract new customers but also increase customer retention and drive repeat business, helping your WooCommerce store thrive with the power of free shipping incentives.

Monitoring and Analyzing Free Shipping Impact

A. Tracking Free Shipping Performance in WooCommerce

  1. Utilize the reporting and analytics features in WooCommerce to track the performance of your free shipping strategy.
  2. Monitor the number of orders that qualify for free shipping and analyze how many customers take advantage of the offer.
  3. Use tracking tools to assess the source of traffic that leads to free shipping conversions, whether it be from social media, email marketing, or other promotional efforts.
  4. Keep an eye on any changes in customer behavior, such as an increase in cart abandonment or changes in the average time customers spend on your website.

B. Evaluating Sales, Conversion Rates, and Average Order Value

  1. Regularly review your sales data to understand how free shipping impacts your overall revenue.
  2. Analyze the conversion rates of customers who see the free shipping offer compared to those who do not, to determine the effectiveness of the promotion.
  3. Calculate the average order value of customers who qualify for free shipping and assess whether it aligns with your desired profit margins.
  4. Compare the performance of free shipping promotions during different periods or events to identify trends and patterns.

C. Adjusting Free Shipping Strategy for Optimization

  1. Based on the data and analysis, make informed decisions about the effectiveness of your current free shipping strategy.
  2. If the free shipping offer significantly boosts sales and conversion rates, consider extending or making it a permanent feature of your store.
  3. If the average order value falls below desired levels, consider adjusting the minimum order value for free shipping to strike the right balance between customer satisfaction and profitability.
  4. Experiment with different free shipping strategies, such as changing the eligible products, refining the messaging, or adjusting the promotion duration, to identify the most impactful approach.
  5. Continuously monitor the performance of the adjusted strategies and be open to refining your approach as needed to optimize the results.

Regularly monitoring and analyzing the impact of free shipping on your WooCommerce store allows you to make data-driven decisions that enhance your overall e-commerce strategy. By evaluating key performance indicators and adjusting your free shipping approach based on the insights gained, you can continuously improve customer satisfaction, drive sales, and maintain a competitive edge in the e-commerce market.

Handling International Free Shipping

A. Determining Countries Eligible for Free Shipping

  1. When offering international free shipping, carefully assess the countries to which you can extend this offer.
  2. Consider the shipping rates and costs for each international destination offered by Printful.
  3. Decide whether you want to offer free shipping to specific countries, regions, or globally to all eligible international customers.
  4. Take into account factors such as shipping times, customs regulations, and the potential impact on profit margins when determining the countries eligible for free shipping.

B. Managing Shipping Costs for International Orders

  1. International shipping costs can vary significantly based on the destination and shipping method chosen.
  2. Calculate the average shipping cost for different regions to ensure that offering free shipping internationally remains financially viable for your business.
  3. Consider setting a minimum order value for international free shipping to offset the higher shipping costs and maintain profitability.
  4. Negotiate discounted shipping rates with shipping carriers for international orders to reduce the impact on your bottom line.

C. Communicating Shipping Times and Expectations

  1. Clearly communicate the expected shipping times for international orders to set accurate customer expectations.
  2. Display shipping timeframes prominently on your product pages, cart, and checkout pages.
  3. Provide information about potential customs delays and import taxes that customers in certain countries may encounter.
  4. Offer customer support channels, such as live chat or email, to address any shipping-related inquiries from international customers.
  5. Utilize automated email notifications to keep customers informed about the progress of their international orders and any potential delays.

Handling international free shipping requires careful planning and consideration of shipping costs and logistics. By determining eligible countries, managing shipping costs effectively, and communicating shipping times and expectations clearly to customers, you can offer a positive and transparent international shopping experience. Providing excellent customer service and ensuring timely communication will further enhance customer satisfaction and build trust in your international shipping capabilities.

Balancing Profitability and Customer Satisfaction

A. Analyzing the Impact of Free Shipping on Profit Margins

  1. Continuously monitor and analyze the financial impact of offering free shipping on your WooCommerce store.
  2. Calculate the total shipping costs, including the expenses associated with free shipping, and compare them to the increase in sales and revenue generated by the promotion.
  3. Assess how free shipping affects your profit margins on individual products and overall store profitability.
  4. Identify products with low-profit margins where offering free shipping may not be financially sustainable and consider alternative strategies, such as bundling products or offering free shipping above a certain order value.

B. Implementing Free Shipping Thresholds for Balance

  1. Set strategic free shipping thresholds that strike a balance between customer satisfaction and profitability.
  2. Determine the minimum order value required for customers to qualify for free shipping. This approach encourages customers to add more items to their carts, increasing the average order value and helping to offset shipping costs.
  3. Evaluate how different free shipping thresholds impact customer behavior and adjust them as needed to achieve the desired balance.
  4. Consider offering free shipping on select high-margin products or product categories to maintain profitability while still providing an attractive incentive to customers.

C. Offering Free Shipping as a Part of a Larger Strategy

  1. View free shipping as one component of a broader e-commerce strategy aimed at enhancing customer satisfaction and driving sales.
  2. Incorporate free shipping promotions into seasonal sales, holidays, or special events to create a sense of excitement and urgency among customers.
  3. Combine free shipping with other marketing efforts, such as discounts, loyalty programs, or cross-selling, to create a compelling and well-rounded shopping experience for customers.
  4. Monitor customer feedback and conduct surveys to understand how customers perceive your free shipping offer and identify areas for improvement.

By carefully analyzing the impact of free shipping on profitability, implementing strategic free shipping thresholds, and incorporating free shipping as part of a larger e-commerce strategy, you can strike the right balance between customer satisfaction and financial viability. Offering free shipping can be a powerful tool for attracting and retaining customers, but it should be approached strategically to ensure it aligns with your business goals and maintains a positive impact on your bottom line.


In this guide, we explored the process of offering free shipping on your WooCommerce store with Printful Fulfillment. We started by understanding the basics of Printful Fulfillment and the importance of providing free shipping to customers. We then delved into the step-by-step setup of WooCommerce, Printful integration, and configuring free shipping options. Additionally, we discussed promoting free shipping through marketing campaigns, handling international orders, and monitoring its impact on your e-commerce business.

Offering free shipping on your WooCommerce store brings numerous benefits to the overall customer experience. It attracts potential buyers, reduces cart abandonment rates, and increases conversion rates. Free shipping also fosters customer satisfaction, as shoppers feel they are getting more value for their money. This positive experience can lead to repeat purchases and increased customer loyalty, helping your business thrive in the competitive e-commerce landscape.

Remember that free shipping is just one aspect of your overall e-commerce strategy. Continuously adapt and refine your approach to meet the ever-changing needs and preferences of your customers, and always strive to provide an exceptional shopping experience that keeps them coming back to your WooCommerce store powered by Printful Fulfillment.

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